Table Of Contents - Sample

1. Executive Summary

1.1.   Objectives

2. Company & Products

2.1.   Company

2.2    Strategic Direction Of the Company

2.3    Products / Services

3. The Market

3.1    The Industry

3.2    Market Size and Trends

3.3    Customers or Target Market

3.4    Competition

3.5    Estimated Sales

4. Sales and Marketing Strategy

4.1    Sales and Marketing Strategy

4.2    Methods of Sales

4.3    Advertising and Promotion

5. Management

5.1    Owners, Key Employees & Compensation

5.2    Advisors and Their Compensation

5.3    Gaps In Management

5.4    Organizational Chart

5.5    Headcount Forecast (future organization chart)

6. Financial Plan

6.1    Income Statement

6.2    Cash Flow Statement

6.3    Balance Sheet

7. Risks & Action Plan

7.1    Key Risks

7.2    Risk Reduction Strategies

7.3    Action Plan

8. The Deal & Exit Strategy

8.1    The Deal

8.2    Exit Strategy

9. Appendix